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How to use TikTok Stories

The confusion around using TikTok Stories persists despite its potential. Strategies for brands include behind-the-scenes content, teasers for upcoming posts, and exclusive promotions to engage viewers. Platforms often favor accounts using multiple features. TikTok creators are increasingly moving to newsletters. The newsletter also shares insights into social media strategies and trends.

Discussion (2)

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Amy Sawyama

I think the main reason to use it, sadly, is to get favorable positioning in the algorithm. Otherwise I think the reach and usefulness of the tool is lacking overall.

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Jeremy Beckler

I didn’t even know this feature existed. I think that says a lot about how often it’s viewed