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Almost half of adults on TikTok have never posted a video, research shows

  • Nearly half of adults on TikTok have never posted a video, according to Pew Research Center.
  • The study indicates that lurking on TikTok is more common than on other platforms, with the top 25% of posters responsible for the vast majority of content.
  • Despite age differences, approximately half of users across different age groups never post on TikTok, highlighting a widespread trend of passive consumption on the platform.

Discussion (2)

cherri profile image

I am actually surprised it’s even that high. I would expect most people to be consumers, not producers of content online.

I believe there was a statistic somewhere that stated that on any given platform, the top 10% make up 80-90% of the content we consume.

messo profile image

For tiktok specifically

The top 25% of U.S. adults on TikTok by posting volume produce 98% of all publicly accessible videos from this group. [0]

[0] pewresearch.org/internet/2024/02/2...