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TikTok Is For Millennials, It Turns Out

  • TikTok's user base is aging more than commonly assumed, with a 14% increase in users aged 18-30 since 2021, challenging its perception as a predominantly teen platform.
  • Comparing TikTok's demographic shifts to past trends, it's reminiscent of Instagram's transition around 2014, indicating a similar trajectory towards an older user base.
  • TikTok's current demographics reveal a significant presence of users in their 30s and 40s, with this age group growing faster than the 18-34 cohort, prompting the platform to pivot its features and content to retain its aging user base.

Discussion (1)

cherri profile image

Tiktok has been mis-categorized in several areas.

Some genuinely think it’s still a predominantly dance app, and write it off as some weird fad.

Truth is, the older generation makes some of the most wildly popular content on the platform.