Criss F
Criss F

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Reports show TikTok engagement is down 50% from last year

Amongst other key takeaways:

  • TikTok engagement rates dropped by about 50% this year, but Facebook engagement rates actually increased a little, so it’s not all bad.
  • Posting frequency varied. Post frequency increased a little on Instagram and TikTok while decreasing on Facebook and Twitter.
  • It’s all about the holiday hashtags. Once, again, almost every industry earned top engagement rates from holiday-hashtagged posts.
  • Reels overtook video on Instagram. If you’re not posting Reels, you’re officially missing out on the most engaging post type by rate on the ‘gram.
  • TikTok is (still) topping the charts. With a median engagement rate of 2.63%, TikTok still performed better than any other channel by a mile this year.
  • Higher Ed and Sports Teams are still the industries to beat. These industries outperformed their competitors thanks to a smart combo of quality content and frequent posting.

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