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Influencers Against Influencers

There is a new trend on TikTok where users are blocking celebrities to protest their perceived out-of-touch behavior. This movement gained traction after the Met Gala on May 6, 2024, when a TikTok user, blockout2424, encouraged people to block celebrities to prevent them from earning ad revenue. This idea resonated, particularly among younger users, leading to significant drops in follower counts for celebrities like Taylor Swift and Haley Kalil. The movement reflects a broader sentiment of disillusionment with traditional politics and celebrity culture, and it suggests a shift in how political and social change can be achieved through social media platforms. The author compares this modern strategy to historical boycotts, emphasizing the potential power of digital activism.

Discussion (3)

crissfuture profile image
Criss F

Honestly this feels kind of pointless. It might hurt their follower count a bit, but it doesn't really address the bigger issues like economic inequality or political corruption. It kind of comes off as just 'slacktivism'.. an easy action that makes us feel good without any real impact.

amysawyama profile image
Amy Sawyama

I get where you are coming from, but I think it's underestimating the impact.

Blocking influencers might seem small, but it sends a powerful message about our priorities and dissatisfaction with the status quo.

It's a way to hold influencers accountable and shift attention towards more pressing issues. It’s a step in the right direction, and every movement has to start somewhere.

slipperyshrimp profile image

Blocking celebs on TikTok to protest is a clever move and clearly effective, but being woefully real for a moment, this isn't solving the big issues like economic inequality or political corruption. It’s awesome to see people taking action, but we need to back it up with real-world efforts like voting and community organizing. The Blockout2024 movement is a cool start, but let's use it as a springboard for deeper change.