TikTok's Shoppable Feature: TikTok is testing a feature to make all posts shoppable, allowing users to identify objects in videos and explore related products on TikTok Shop.
Technology and Testing: The new feature utilizes technology to automatically recognize objects in videos. Currently in early testing, it aims to expand beyond influencers and brands, potentially enhancing the shopping experience on the platform.
TikTok's E-commerce Strategy: TikTok is prioritizing its U.S. e-commerce business, aiming to sell $17.5 billion worth of goods in 2024. Despite mixed reviews for TikTok Shop, the platform continues to innovate, linking content creators to product sales with a new, broader shoppable feature.