Ellie Hunter
Ellie Hunter

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Creators have mixed feelings about TikTok’s new monetization program

Amanda Golka, the creator behind Swell Entertainment, noticed that on TikTok, some creators who gravitate toward short clips have been trying to lengthen their videos to mixed results.

Not all creators can transition to longer videos without sacrificing the ability to keep viewers entertained.

“It’s lead to more filler in storytimes, I’m noticing.”

Some felt that the requirements to join the program were too high — to be eligible, a TikToker needs to be at least 18 years old and have at least 10,000 followers and 100,000 views in the last 30 days.

Another key pain point about the Creativity Program is that creators can only monetize videos with royalty free music.

Discussion (1)

amysawyama profile image
Amy Sawyama

So you basically have to have a large audience already and you have to stretch your content to be somewhat longer if you want to participate in tiktok monetization.

What’s strange is that Tiktok users tend to have short attention (the platform has trained people to be like this), so you may find that switching to longer form an uphill battle, hurting overall success on the platform.