Amanda Golka, the creator behind Swell Entertainment, noticed that on TikTok, some creators who gravitate toward short clips have been trying to lengthen their videos to mixed results.
Not all creators can transition to longer videos without sacrificing the ability to keep viewers entertained.
“It’s lead to more filler in storytimes, I’m noticing.”
Some felt that the requirements to join the program were too high — to be eligible, a TikToker needs to be at least 18 years old and have at least 10,000 followers and 100,000 views in the last 30 days.
Another key pain point about the Creativity Program is that creators can only monetize videos with royalty free music.
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