Amy Sawyama
Amy Sawyama

Posted on

39k+ creators on TikTok have more than 1M+ followers. In the last 7 days 7198 of them were selling on TikTok Shop

Key points summary:

  • TikTok creators with 1M+ followers increased from 22K to 39K in 2 years.
  • In the last 7 days, 7198 of them sold on TikTok Shop in the U.S.
  • 41,900 YouTube channels have 1M+ subscribers, and nearly 400,000 have over 100K.
  • Shorts, TikTok's competitor, has 70B daily views and 2B monthly users.
  • Shorts is introducing tools like Dream Screen for AI-generated content, aiming to simplify video production and empower creators.

Discussion (1)

messo profile image

7198 stores with 1M built in LOYAL customers!

I wouldn’t call tiktok followers the most loyal customers, half the time people don’t keep up with people they follow, and considering most people have gained those large sums of followers in the last two years time, I doubt they have been bought many things prior. Follower doesn’t necessarily translate to customer. At best 5% of these followers would consider buying in most cases. Still impressive, but misleading.