Glewee, an influencer marketing platform for small and midsize businesses (SMBs), seek to navigate the complexities of online engagement and brand promotion, Glewee’s insights offer a strategic roadmap for leveraging influencer marketing effectively.
The currency of influence is becoming a major investment for SMBs. Today, almost five billion users consume social media content. In 2024, 67% of marketers are set to increase their influencer marketing budgets, with 23% allocating nearly half of their total marketing budget to influencer collaborations. In 2024, the creator economy and influencer marketing industry are expected to generate $7.14B.
Discover how small brands are transforming their reach by embracing the 6 market trends.