Christie Mu
Christie Mu

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TikTok’s $1 billion creator fund is shutting down

The creator fund was originally introduced in 2020, with the company promising to pay out $1 billion over the course of three years to people making the app’s viral content. Along the way, influencers and other content creators have noted the low payouts — sometimes just a few dollars for millions of views — making it impossible to earn a living through the creator fund alone.

In February of this year, the platform introduced a new monetization method that it said would result in higher payouts for popular creators: the Creativity Program.

More on the Creativity Program here: The Verge

Discussion (1)

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So the new Creativity Program is mostly a way to incentivize long form on tiktok:

To be eligible for the program, users will need to be over 18, hit follower and video views benchmarks, and, most interestingly, make “high-quality, original videos that are longer than one minute.”

It would be GREAT to have another player in the space of long form. YT runs supreme right now, but I hope that we get more diverse options.