TikTok's Impact on Food Content: TikTok creators, including celebrities like Selena Gomez and Brooklyn Beckham, are increasingly shifting to food-related content, leading to significant viewership and brand partnerships.
Rise in Food Influencers: Agencies report a 30% increase in client demand for food content creators. Food's universal appeal makes it an attractive avenue for influencers seeking to diversify and connect with a broader audience.
Monetization Challenges and Opportunities: With TikTok retracting its creator program, influencers are exploring alternative streams of revenue. Food content creators, such as Paige MacDonald, leverage their popularity to collaborate with brands, highlighting the evolving landscape of influencer monetization.
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