Amy Sawyama
Amy Sawyama

Posted on

Spam, junk, slop. The latest wave of AI behind the ‘zombie internet’

"Slop" is the latest term for AI-generated web content that is low quality, misleading, and often incorrect. Coined by developer Simon Willison, slop clutters the internet with non-interactive AI-generated material aimed at generating ad revenue and manipulating search engine rankings. Users must wade through this content, which includes erroneous travel recommendations, misleading foraging guides, and bizarre AI-generated images on social media.

The proliferation of slop, described by tech journalist Jason Koebler as contributing to a "zombie internet," degrades the quality of online content and interactions. Platforms like Facebook are developing systems to detect AI-generated content, and advertisers are concerned their ads might be mistaken for slop. Meanwhile, Google plans to integrate AI-generated summaries into search results, raising further concerns about the future impact of slop on the internet and the challenge of distinguishing valuable content from AI-generated noise.

Discussion (2)

samuraisteph profile image

It's going to be increasingly important to cut through the noise. Communities like cbx and others will become important ways to distill information beyond the slop.

lesliewylde profile image
LeslieWylde • Edited on

Just going to leave this here

Experts estimate that as much as 90% of online content may be synthetically generated by 2026, according to Europol’s report. [0]

[0] futurism.com/the-byte/experts-90-o...