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Understand the Tiktok era through a unique perspective


  • Ursus Magana, talent manager for emo rappers, goth TikTokkers, and OnlyFans creators, has emerged as a rainmaker in the entertainment industry.

  • Magana's talent management startup, 25/7 Media, specializes in finding viral talent in misfit subcultures and uses algorithms to drive traffic and create success for its clients.

  • The creator economy is projected to be worth $480 billion by 2027, and individual creators need managers to navigate the algorithmic churn and stay afloat in the industry.

Discussion (1)

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Jeremy Beckler

Interesting, this person seems to do some type of inner network of people who all help each other by liking and driving traffic to each others content. I think that works as an initial boost in the algorithm.