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From Unknown Title to Viral Game

  • Utilized unconventional platforms like Imgur, Reddit, and Discord to generate interest and gain 600,000 pre-alpha signups for a new game IP, bypassing the need for an established customer base.
  • Emphasized authenticity over direct advertisement, engaging potential players through genuine dev blogs and community interactions rather than direct calls to action.
  • Leveraged community engagement strategies such as exclusive Discord roles, scheduled playtests, and meme channels to foster a strong sense of community, drive content creation, and amplify marketing efforts organically.

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