Utilized unconventional platforms like Imgur, Reddit, and Discord to generate interest and gain 600,000 pre-alpha signups for a new game IP, bypassing the need for an established customer base.
Emphasized authenticity over direct advertisement, engaging potential players through genuine dev blogs and community interactions rather than direct calls to action.
Leveraged community engagement strategies such as exclusive Discord roles, scheduled playtests, and meme channels to foster a strong sense of community, drive content creation, and amplify marketing efforts organically.
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