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Influencers Aren’t Getting Famous Like They Used To

Influencers are no longer achieving mainstream fame as easily as they once did. Previously, content creators could quickly become household names, but this trend has declined. Even successful influencers today find it challenging to break through to widespread recognition. The influencer market is now saturated, with too many creators vying for attention. Brands have shifted their focus from follower counts to engagement rates, valuing quality over quantity. Platforms like TikTok also create niche communities, making it harder for influencers to gain broader fame. Aspiring influencers are advised to focus on long-term engagement and authenticity for sustainable success.

Discussion (2)

eloitschris profile image
Chris Jul-ul

Definitely notice this happening, with me seeing roughly the same accounts whilst I scroll through my IG reels. Algorithm is simply luck now, not to say it wasn’t before, but being able to see new content was much more abundant than it is now. Rooting for all my aspiring creators trying to make it, keep going.

marshalshoen profile image

It’s unfortunate that it’s become harder but I hope this weeds out the people who are doing it for the wrong reasons.