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YouTube has AI creator tools, but creators are too busy battling AI to care

Key points:

  • YouTube introduced a suite of new artificial intelligence tools in mid-September, covering various aspects of content creation, but the response from creators has been muted.

  • Generative AI tools have been embraced in various creative fields but have also faced criticism for issues like copyright concerns, plagiarism, and undermining original work.

  • Some creators are concerned that these AI tools, while potentially helpful, might lead to a decline in creativity and originality, and they worry about the use of AI in video creation being undisclosed. There's a focus on the potential downsides rather than excitement about these new AI tools.

Discussion (2)

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Jeremy Beckler

AI tools in content creation is a double-edged sword. While they offer efficiency and convenience, there's a real concern about their impact on creativity and plagiarism. Transparency tools need to happen in order for AI use to maintain trust in the content we consume.

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Amy Sawyama

Most creators are feeling anxiety about AI rather than feeling empowered, I think that’s going to remain a challenge, and most of AI is going to have a sour taste in the mouth of creators until they feel like the ecosystem is stable and transparent.