You make things. You want people to know. You yearn for an audience. You hope they appreciate it, and subscribe, follow, comment and share it.
Some of your content gets that desired result. Some does not. Because you want an audience, you continue to double down on the content that works. Slowly, it becomes more and more of your online identity. People know you as the guy who does X. You pay it no mind, it’s working after all. And you don’t mind being the guy that’s known for X. After all, it’s a part of you.
Several weeks of doing X, and X gets stale. It doesn’t excite you quite as much as it has before. You struggle to come up with ideas for X, and you settle on putting X on a shelf for awhile, because you really have an itch to explore Y and Z.
You produce some Y content. But the people who came for X don’t like it as much. It doesn’t do as well. Not as many people subscribe, follow, comment and share it. Some people unsubscribe. You feel like you messed up somehow.
How long can you keep up the charade? Is growing an audience really that fickle?
You think that maybe growing an audience should never have been the goal.