Apple CEO confirms investments in generative AI

"You can bet that we’re investing, we’re investing quite a bit, we’re going to do it responsibly and it will — you will see product advancements over time where those technologies are at the heart of them,”

The hope is that one day users would be able to automate tasks via Siri, which today have to be manually programmed, for example via the Shortcuts app. In addition, Siri could gain new AI skills, like being told to turn the last few photos a user has taken on their iPhone and text it to a friend, the report said.