Brandy Sousa
Brandy Sousa

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How Kai Cenat broke into stardom in 2023


  • Rise to Stardom:
    Kai Cenat, a 22-year-old American content creator, achieved breakout streaming success in 2023.
    He set a world record for active Twitch subscribers in March, surpassing Ludwig Ahgren's record.
    Cenat's popularity soared with approximately 109 million hours watched on Twitch in 2023, hosting celebrities like 21 Savage and Nicki Minaj, and breaking into mainstream fame.

  • Factors Contributing to Popularity:
    Cenat's success is attributed to his content creator group, AMP, with a collective following of over 10 million subscribers on YouTube.
    Featuring celebrity guests, including 21 Savage and Nicki Minaj, further elevated Cenat's mainstream appeal.
    Known for laid-back streams with spontaneous moments in his basement, Cenat's chaotic and rambunctious persona resonates with fans.

  • Controversies and Scrutiny:
    Cenat faced controversy due to the Union Square incident, resulting in charges of inciting a riot and unlawful assembly.
    Some of Cenat's livestream stunts, such as a fake seven-day prison experience, drew criticism from rapper Offset for making light of serious issues.
    Controversial behavior in regular content, including comments on women's bodies and transphobic incidents, as well as serious accusations of sexual assault involving a friend, Jovi Pena, have led to scrutiny and criticism.

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