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Everybody Has to Self-Promote Now. Nobody Wants To


  • Discusses the pressure on artists, especially writers, musicians, and creators, to build a personal brand and following for commercial success.
  • Highlights the impact of the internet and social media, forcing individuals from various professions to embrace self-promotion and navigate the online business industrial complex.
  • Traditional models in publishing, music, and art are disrupted, with artists now needing to be entrepreneurs, facing challenges in the algorithm-driven attention economy.
  • Explores the potential downside of this shift, questioning whether the labor of self-promotion is affecting the authenticity and quality of art while proposing alternatives for supporting artists in a changing landscape.

Discussion (2)

brandysousa profile image
Brandy Sousa

I don’t see how this is anything really that new in the world of marketing.

Prior to today, arguably things were much worse. People had to have huge budgets or manually walk door to door to even get their voice heard.

I understand it’s not fun to force marketing, but we have come a long way in terms of opportunities.

kenshin99 profile image

Both can be true. I think we have come a long way in being able to get the word out, but with that progress comes a significant cycle of work that is needed to maintain (or feel the need to maintain) some sort of presence online.