Discusses the pressure on artists, especially writers, musicians, and creators, to build a personal brand and following for commercial success.
Highlights the impact of the internet and social media, forcing individuals from various professions to embrace self-promotion and navigate the online business industrial complex.
Traditional models in publishing, music, and art are disrupted, with artists now needing to be entrepreneurs, facing challenges in the algorithm-driven attention economy.
Explores the potential downside of this shift, questioning whether the labor of self-promotion is affecting the authenticity and quality of art while proposing alternatives for supporting artists in a changing landscape.
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