- The rise in poetry sales is attributed to poets like Donna Ashworth, especially those of the Instagram age, effectively using social media and websites for marketing.
- Donna Ashworth's popularity, with her book "Wild Hope" reaching number seven on Amazon bestsellers, contributes to the overall increase in British poetry sales in 2023.
- Traditional marketability of poets declined, partly due to the complexity of modernist poetry that frowned upon easy appreciation, leading to fewer sales of high-minded imprints.
- Instagram-age poets focus on accessibility, utilizing social media platforms to engage with a broader audience and offering additional merchandise beyond books, such as tote bags, candles, and hoodies.
- The contrast between the marketability of traditional poets like Philip Larkin and the success of poets like Donna Ashworth highlights a shift in how poetry is consumed and marketed in contemporary times.