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'This is garbage': Step aside, influencers — we're now in the era of de-influencing

The de-influencer movement on platforms like TikTok rejects traditional influencer culture, encouraging followers to buy less and use what they have. It has evolved from a backlash against advertising to a nuanced discussion about overconsumption and its environmental impact. Additionally, it highlights the potential for influencers to promote sustainable living practices.

Discussion (2)

lefty profile image

I think it’s a natural way to balance the conversation around products and services.

If we trust a creators opinions; opinions can be both good and bad. Why not share things to avoid if they are truly awful?

brandysousa profile image
Brandy Sousa

People love to hate. Deinfluencing is hating together with your favorite influencers support and their audience.