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Introducing ViewStats: A data platform for YouTube creators cofounded by MrBeast


  • ViewStats Launch and Features:

    • ViewStats is a YouTube analytics platform co-founded by MrBeast (Jimmy Donaldson) and Chucky Appleby.
    • The platform offers MrBeast-style analysis, including basic metrics like views and subscribers, as well as advanced features such as estimated revenue and A/B testing for thumbnails.
    • Designed for clarity and ease of use, ViewStats aims to help creators enhance and optimize their content.
  • Background and Collaboration:

    • Chucky Appleby, co-founder and CEO of ViewStats, collaborated with MrBeast at the MrBeast HQ in North Carolina for a decade, analyzing videos and improving content through statistical analysis.
    • The platform is an independent entity from MrBeast, LLC, with direct funding from its co-founders.
  • Future Developments and Accessibility:

    • ViewStats is subscription-free and ad-free, prioritizing accessibility, but may introduce a paid subscription tier in the future.
    • Appleby plans to introduce tools for ideation and thumbnail design, inspired by internal tools used by the MrBeast team, over the next few months.

Discussion (2)

amysawyama profile image
Amy Sawyama

While I appreciate the insights ViewStats offers, I’m a little concerned about content becoming too homogenous. If everyone starts adopting mrbeasts best practices, will we lose the diversity that makes youtube unique. I just hope that people strike a balance between optimization and preserving creative individuality.

slipperyshrimp profile image

True, beastification on youtube is real. I feel like everyone has copied his tactics, content, and style and it seems hollow.

I respect creators who are carving out their own lanes and doing creative things outside of the usual beast-style type videos insert open mouth thumbnail here