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Content Mistakes to Avoid for beginner audience

The article highlights three common mistakes entrepreneurs make when creating content for beginners in their field. Firstly, trying to sound overly smart with jargon and complex language can confuse readers and drive them away. Secondly, overwhelming the audience with too much information at once makes it difficult for beginners to take action and understand the content. Lastly, failing to provide clear takeaways and actionable steps leaves readers feeling unsatisfied and less likely to return for more. The author emphasizes the importance of simplicity, clarity, and providing clear guidance to help beginners make progress and become loyal followers.

Discussion (3)

imdreaming profile image

You can always tell when someone is more of an entrepreneur than a content maker because they think they need to impress people with their knowledge on the subject instead of making something that actually meets them on their level.

cherri profile image

So true, there are so many podcasters out there that are “subject matter experts” that I’ve tried getting into but it feels like most of the time they are talking about things at a level they only really their colleagues or the top folks in their field would understand. Ends up being too high of a barrier.

lesliewylde profile image

I really think it depends on what you are trying to do.

For entrepreneurs that know their audience is largely going to be beginners, then this is great advice, but sometimes the community is fairly mature, and to differentiate you may need more depth in your content, otherwise you start to sound like everyone else. So take the above with a grain of salt and think about your audience overall!