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I Used to Run a Popular Newsletter. Then Things Started Getting Weird.

Running a popular newsletter can blur boundaries between creators and readers, fostering parasocial relationships where readers see creators as friends. This emotional connection, intensified by personal and vulnerable content, can lead to overwhelming expectations and misunderstandings about the nature of the relationship. While some creators appreciate the personal feedback, the constant interaction can become burdensome, as readers seek more from the relationship than the creators intended to offer. This dynamic underscores the challenges of managing digital intimacy and maintaining clear boundaries in the era of pervasive online communication.

Discussion (1)

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Jeremy Beckler

Sometimes you gotta break up with your audience.

It’s way plenty of creators quit or switch up. How were you going to know that things were going to end up this way when you started?