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Discussion on: How YouTube's algorithm works, Beehiiv's State of the Newsletter, and what everyone gets wrong about social media.

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Nir

It’s a balance. There are two personas at play, like you mentioned. The viewer/consumer and the creator/producer. Those incentives are not necessarily aligned. The viewer typically wants good content but the control, flexibility, and privacy to make those decisions when their experience doesn’t meet their needs. Somewhat adversely the creator yearns for great discoverability. So they want viewers to come across their posts, even if it’s slightly obtrusive.