Yup, try building an audience from 0 on a platform like mastodon and see how much of a slog it is. While it’s great for getting exactly what you would expect from a “consumer” standpoint, it’s definitely a much more manual process from a growth standpoint. Trade offs.
It’s a balance. There are two personas at play, like you mentioned. The viewer/consumer and the creator/producer. Those incentives are not necessarily aligned. The viewer typically wants good content but the control, flexibility, and privacy to make those decisions when their experience doesn’t meet their needs. Somewhat adversely the creator yearns for great discoverability. So they want viewers to come across their posts, even if it’s slightly obtrusive.
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Yup, try building an audience from 0 on a platform like mastodon and see how much of a slog it is. While it’s great for getting exactly what you would expect from a “consumer” standpoint, it’s definitely a much more manual process from a growth standpoint. Trade offs.
It’s a balance. There are two personas at play, like you mentioned. The viewer/consumer and the creator/producer. Those incentives are not necessarily aligned. The viewer typically wants good content but the control, flexibility, and privacy to make those decisions when their experience doesn’t meet their needs. Somewhat adversely the creator yearns for great discoverability. So they want viewers to come across their posts, even if it’s slightly obtrusive.