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Influencer's $82,000 demand exposes 'wild' industry: 'The audacity'

Bowen, the owner of the bikini brand Prilla Collective, is attempting to save her struggling business by leveraging influencer marketing. However, she was shocked by the high fees influencers charge. One influencer with 210,000 followers asked for $4,500 per Instagram post, $6,500 per reel, and $1,000 per story. Another with 86,000 followers requested $1,300 to $3,000 depending on the format. A third influencer, with a larger following, demanded nearly $60,000 for an Instagram reel and $82,000 for a TikTok video. Bowen found these prices exorbitant, likening the experience to the "wild, wild west." Industry experts noted that influencer pricing is often arbitrary and unregulated, with no consistent framework. Despite these challenges, some argue that influencer marketing's effectiveness can be unpredictable and may not always result in significant sales conversions. Taylor Reilly, a talent manager, advised that small startups like Bowen's should be cautious with their spending and not rely heavily on influencer marketing due to its uncertain return on investment.

Discussion (2)

brandysousa profile image
Brandy Sousa

Is it a lot? yes. Do people have the right to charge what they think they are worth? Also yes.

For what it's worth, I think it's beautiful that people can set their own prices. You don't have to work with them.

samuraisteph profile image


We always praise posts like "charge what you are worth!", "raise your prices!", "don't undersell yourself!".

From my perspective, that's what these people are doing.