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Letter from the YouTube CEO: Big bets for 2024

TLDR big bets are:

  • AI will empower human creativity.
  • Creators should be recognized as next-generation studios.
  • YouTube’s next frontier is the living room and subscriptions.
  • Protecting the creator economy is foundational.

Discussion (1)

maven64 profile image

I appreciate the steady and reliable way youtube approaches innovation and the future.

It's not perfect, but generally they take calculated risks (some would even say annoyingly calculated) but it gives you trust that building an audience on there will go the distance. It's hard to say the same about other platforms.