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Discussion on: State of Video: Insights from over 90 million videos in one report.

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marshalshoen profile image
marshal

In 2023, there was a dip in the average number of videos produced by businesses.

This actually blows my mind. I would of thought that businesses would have doubled down on videos produced considering how much of internet traffic is video consumption.

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cherri profile image
Cherri

The article mentions they believe this has to do with cutting creative team headcount, but that still doesn’t seem to make sense. It’s easier than ever to create video for your business, you just need to prioritize it.