I watched this video due to my interest in philosophy and sociology. The creator discusses an important topic that impacts us drastically, especially those on the forefront of societal change. However, the video does not directly speak about creativity or the creative world. What it does is discuss the broad implications of how a post-modern society evolves our contexts into a world of obscurity, hyper-individualism, and symbolism.
Therefore, I ask the question: how does such a world affect creativity?
From my point of view, a post-modern world produces a creative drive that primarily focuses on numbers, algorithms, illusion, and competition. The Internet, as a tool and platform, enables people to showcase creative work to millions of people. The algorithm utilises these posts to filter what people want to see and what they don't want to see. Therefore, many creatives opt to create the illusion of being the most unique to propel them to the forefront of the algorithm.
In other words, the competition for attention is so severe that people strive to disconnect themselves from others, moulding an individual that is particularly unique to the eyes of the viewer. However, is it a true individual or just a brand that the creative person forces?
I could write forever about this, but I decided to simplify my thoughts about it. I'd love to go deeper if anyone wants to discuss. What are your thoughts?