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TikTok is now the 4th most popular search engine according to Adobe’s research

  • Over 2 in 5 Americans use TikTok as a search engine.
  • Nearly 1 in 10 Gen Zers are more likely to rely on TikTok than Google as a search engine.
  • More than half of business owners (54%) use TikTok to promote their business, posting an average of 9 times per month.
  • 1 in 4 small business owners use TikTok influencers for product sales or promotions.

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