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The next generation of 7-figure sellers are aspiring YouTubers

Summary / key points:

  • The next generation of high-earning sales professionals won't follow the traditional SDR to AE path but will be aspiring YouTubers.
  • "Influencer Selling" is seen as more capital-efficient than traditional sales teams, creating and capturing more demand with less time and energy.
  • Video content is highlighted as a powerful tool, with generative AI expected to significantly increase content creation.
  • Building community and brand are emphasized as the most valuable activities for companies in the next decade.
  • Sales teams are predicted to have significantly fewer members but with much larger overall follower counts.
  • The new generation of sales reps with strong video skills is expected to be highly paid, potentially surpassing CEOs in earnings.
  • The key takeaway is that those aspiring for high earnings in sales should focus on developing video skills rather than following traditional career paths.

Discussion (1)

marshalshoen profile image

This article makes a solid point. YouTubers and influencer selling are becoming the new players, leaving traditional sales and marketing on the sidelines. Videos have that extra edge, and coupled with a good personality that people can invest in are really powerful. Traditional teams need to shake up their strategy or risk getting sidelined. The creator economy is reshaping the game.