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Nintendo’s marketing playbook

The breakdown delves into Nintendo's strategic playbook, emphasizing their evolution from a playing card company to a market leader in family-friendly video games. It highlights three key takeaways: positioning their consoles as toys rather than tech gadgets, focusing on content-led development by creating immersive stories and characters, and transitioning from kid-friendly to family-friendly to capture a broader audience. The article also offers additional resources for further exploration into Nintendo's marketing strategies and the role of nostalgia in their success.

Discussion (2)

imdreaming profile image

Nintendo is one of the rare brands that does a great job of capturing both an adult and child audience. The only other company that comes to mind that does just as good of a job is Disney.

samuraisteph profile image

Don’t forget Lego. Especially since they started making adult related sets.