- Defines creativity as making new connections between old ideas or recognizing relationships between concepts.
- Outlines the five steps of the creative process: Gather new material, Thoroughly work over the materials in your mind, Step away from the problem, Let your idea return to you, Shape and develop your idea based on feedback.
- Discusses the notion that creativity can be learned and nurtured.
- Highlights three lessons on creativity from famous creators: Anthony Trollope’s routine, Dr. Seuss’s strategy, and Markus Zusak’s work ethic.
- Provides steps on how to be creative, including giving oneself permission to create junk, creating on a schedule, finishing something, stopping self-judgment, and holding oneself accountable.
- Emphasizes the importance of persistence and practice in finding one’s creative genius.