- The report discusses the future of content creation in 2024, based on insights from experts and a survey of 7,000 content creators.
- By fall 2023, 52% of video creators were already using AI in their creative process.
- Trends for 2024 include pushing creative boundaries with generative AI tools, exploring FPV drone technology, AR/VR, and creating immersive experiences.
- Technology and social media make it easier for creators to monetize content globally, leading to opportunities for brands to connect with diverse and niche influencers.
- As content creation shifts in-house, creativity and strategic thinking become essential, setting brands apart in a world where AI lowers technical barriers.
- Personalization is crucial, especially for Gen Z, who prioritize tailored content experiences, shifting away from mainstream trends.