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Most influencers fail to admit to advertising, EU study shows

  • EU study reveals that 4 out of 5 social media influencers fail to disclose commercial content as advertising, as required by EU law.
  • Only 20% of influencers systematically indicate that their posts are advertising, despite nearly all of them (97%) posting commercial content.
  • The study, conducted by the European Commission and national consumer protection authorities, screened influencers across various social media platforms to assess compliance with EU consumer law.

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