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Use 'Engagement Loops' to Grow Your Brand & Business


  1. The article discusses the use of "engagement loops" in social media strategy to keep the audience connected with a brand.

  2. The author emphasizes starting with the end goal of gaining newsletter subscribers and shares a specific example of using Tweets to drive traffic to a longer-form content article.

  3. The strategy involves embedding Tweets within newsletter content, creating a loop of engagement, and encouraging readers to subscribe, ultimately leading to the growth of the newsletter and brand.

Discussion (1)

marshalshoen profile image

the strategy of using embedded Tweets for a continuous engagement loop is a clever tactic. I appreciate the nuanced approach, but I wish there was an example for video based creators or those with different mediums/growth goals besides a newsletter