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100 Thieves is laying off 20 percent of its staff as it focuses on ‘core’ of esports and apparel


  • 100 Thieves is laying off 20% of its staff, including its game development studio and energy drink division.
  • The organization, known for its blend of gaming and apparel, is refocusing on esports, apparel, and online content.
  • This marks the third round of layoffs for 100 Thieves in less than two years.

Discussion (2)

nirmeout profile image

Creator economy based companies are feeling the pain of the general economic situation. So this isn't really shocking at all. I do hope that the heartache to those affected is not without waste, and surely these companies can stand to limit their scope and focus on a few key areas.

tobiasv profile image
Tobias Val

Focusing on apparel is interesting, nothing wrong with it, but I would think maybe the energy drink side of things would weigh better for them. But also, man lay offs are happening left and right.