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Discussion on: Twitter has seen a massive 22.9% drop in the total number of daily U.S. app users since Elon Musk’s takeover

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maven64 profile image
Maven

It’s really hard to come back from something like that. Once people have alternative habits or places that meet their needs bringing them back to an old platform is nearly impossible. The platform would have to offer something of new value to make them reconsider.

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nirmeout profile image
Nir

And even then you have to re-wire their mental model away form the negative associations they made with the product that had them leave in the first place.