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How Comfort Shows Conquered Streaming TV

"Comfort shows" are television series that viewers often turn to for familiarity, relaxation, and emotional comfort. These shows typically have characters and storylines that viewers feel a strong connection to, and they may evoke feelings of nostalgia or provide a sense of escape from daily stressors. Comfort shows can vary widely in genre and content, but they generally have a comforting and soothing effect on viewers, making them popular choices for rewatching or binge-watching during times of uncertainty or stress.

While this is mostly for streaming traditional television, I think it gives insights into entertainment habits that creators can capitalize on.

Discussion (2)

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Brandy Sousa

It’s very likely that streaming Twitch of your favorite creator is “comfort streaming”. I notice my friends doing this, almost having it as a background activity rather than actively listening.

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DrDeception • Edited on

I legitimately stream sitcoms as I work for background noise, so naturally those shows would be my most “streamed” shows.

But I’d never watch those shows with full attention, which I think is an important distinction. I would imagine most creators would aim to be something worth paying attention to as a priority.