Jeremy Beckler
Jeremy Beckler

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Elon Musk says X is changing its algorithm to highlight smaller accounts

  1. Algorithm Update on X:

    • Elon Musk announces a significant algorithm update for the platform formerly known as Twitter (X).
    • The update aims to highlight posts from smaller accounts, moving beyond users' friend-follow networks to expose them to new and potentially interesting content.
    • The change aligns with Musk's vision of transforming X into a creator platform, fostering opportunities for smaller creators.
  2. X's Creator Monetization Features:

    • X has been actively targeting creators with features such as support for long-form posts, extended character limits for paying subscribers, two-hour video uploads, and an ad revenue-sharing program.
    • The platform aims to allow creators to build their audience on X and monetize their posts through ad revenue sharing and subscriptions.
    • Various features, including message requests from subscribers and audio/video calling, contribute to building a direct connection between fans and creators.
  3. Implications and Challenges for X:

    • The algorithm update is expected to roll out in the next few days, with Musk emphasizing continuous improvement and open-source development.
    • The success of this algorithm change could potentially give smaller creators greater visibility on X, potentially boosting the platform's usage and discoverability.
    • Despite these efforts, the uncertainty remains regarding creators' embrace of X, with larger platforms like YouTube, TikTok, and Instagram often being preferred for monetization.

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