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Discussion on: The Slow Death of Authenticity in an Attention Economy

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Cherri

If I wanted to get 10x more engagement than usual on a Tweet tomorrow, I could. I could post some celebratory brag about how much money I’m earning from my businesses (“omg $10k MRR!”). I could pick a fight on a topic people feel strongly about (“React sucks!”). I could mention it’s my birthday and post a picture of myself (“Can’t believe I’m 41!”).2 I could ask a question that lets people promote themselves (“What’s your favorite personal website?”), angrily quote-tweet a terrible take, and so on.

Forgive me, but why are these bad things to post? This is how humans are. And it’s not more inauthentic than forced small talk in a meeting room, or water cooler conversation, or the fake smile you put on in front of your family.