Shift in Focus: Spiegel emphasized a shift in focus for Snap in 2024, aiming for more user growth in developed markets like North America and Europe. The company plans to adopt a more iOS-centric approach, improve ad targeting, and unify content and ad interactions across Spotlight and Stories.
AR and Future Computing: Snap sees the current moment as an opportunity to transcend smartphone limitations and enter the augmented reality (AR) space. Spiegel mentioned the importance of Snap being strong and profitable to deliver the future of computing in AR, particularly through consumer augmented reality glasses.
Critique of Rivals: Spiegel criticized rivals, including Meta's Facebook and Instagram, as well as the X platform (formerly Twitter). He accused them of connecting pedophiles, fueling insurrection, and recommending terrorist propaganda. Spiegel positioned Snapchat as a platform that promotes happiness, focusing on close relationships and messaging features.