Social media marketers are reminded not to use celebrity likeness, such as Taylor Swift and Travis Kelce, in brand content without proper licensing.
The newsletter discusses why brands don't have fair use or parody exceptions when using celebrity images and emphasizes the legal consequences, citing a lawsuit against a jewelry brand for posting Taylor Swift's picture.
The author argues against relying on memes and trends in social media marketing, stressing the importance of portraying a brand's human benefits without resorting to potentially infringing content.
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