Amy Sawyama
Amy Sawyama

Posted on

No, your brand can’t use Taylor Swift + Travis Kelce memes as content.


  • Social media marketers are reminded not to use celebrity likeness, such as Taylor Swift and Travis Kelce, in brand content without proper licensing.
  • The newsletter discusses why brands don't have fair use or parody exceptions when using celebrity images and emphasizes the legal consequences, citing a lawsuit against a jewelry brand for posting Taylor Swift's picture.
  • The author argues against relying on memes and trends in social media marketing, stressing the importance of portraying a brand's human benefits without resorting to potentially infringing content.

Discussion (2)

imdreaming profile image

Blatant photos and likeness sure, but I feel like it’s still fair game to freely be able to reference pop culture (and even mock it). The author is rightfully concerned about corporate gamification, but I feel like that’s more an issue with corporate culture, capitalism, and overall the blurred line between copyright and fair use.

nirmeout profile image

It’s important to mention that the internet has changed a lot since it’s conception, and today is the dominant force in most communication. So the copyright laws are more important than ever, especially from a corporate marketing perspective. Gone are the days when you can get away with IP blatantly on your website and that having a small impact.