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On What Goes Viral

  • The article introduces a framework for understanding how content spreads, emphasizing discovery, consumption, enjoyment, and evangelism as key steps in the process. It highlights the importance of contextualization and social validation in driving content consumption and sharing.
  • Zicherman suggests that inefficiencies exist in the content market, leading to many quality works remaining undiscovered. He proposes that understanding the dynamics of virality and enhancing the content distribution "flywheel" can increase the chances of success for hidden gems, benefiting both creators and consumers.

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