I feel like studios are starting to realize that slapping a poster on a bus stop or running a basic TV ad isn't enough to grab the attention of Gen Z and millennials. Memes and viral trends are basically part of our everyday language now, so it makes total sense that marketing teams would lean into that to promote their movies
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I feel like studios are starting to realize that slapping a poster on a bus stop or running a basic TV ad isn't enough to grab the attention of Gen Z and millennials. Memes and viral trends are basically part of our everyday language now, so it makes total sense that marketing teams would lean into that to promote their movies