At first glance, the Instagram profiles of KSI and Tommy Fury radiate the charm of influential celebrities. A closer look, however, reveals a different reality. Nearly a quarter of KSI’s followers on Instagram, a popular YouTuber and professional boxer with around 8 million followers, are bots. Tommy Fury, a professional boxer and reality TV star with about 3 million followers, also has a significant portion of his following comprised of bots. KSI and Tommy Fury are part of a growing trend of social media influencers who inflate their follower counts with fake profiles and bots.
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