Jason Cruz
Jason Cruz

Posted on

As big contracts dry up for top gaming creators, smaller to mid-sized influencers see opportunity

Facing economic headwinds, platforms and esports teams alike are becoming more wary about spending millions of dollars to work with popular gaming creators — creating an opportunity for smaller to mid-sized creators to take advantage.

Esports orgs’ move toward smaller to mid-sized streamers reflects broader shifts in favor of micro-influencers across the creator economy.

Discussion (0)