- Podcasting shifts to a licensing model, allowing shows like Call Her Daddy, The Joe Rogan Experience, and SmartLess to be available on every platform without exclusivity.
- Spotify and SiriusXM secure rich renewal deals for these shows, gaining the right to sell ads and distribute across any platform, emphasizing revenue sharing to mitigate risks.
- The podcast market has plateaued, leading major shows to adapt their models for sustainability as subscriber numbers have peaked.
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